A little logo goodness for the weekend. |

Image source: Talent imitates, genius steals

Faris at Talent imitates, genius steals wrote up a great post on the Fed Ex logo, which has been one of my all time favorites for years. I’m sure we’ll familiar with it, but if you have really looked at it, please read his post. You’ll never all at it the same way again.

I am loving the DVNO video from Justice, the French techno duo. Although the retro designs invoke my humorous Gen X sensibilities, what I really love is the look and feel. The color saturation of the logos against the black background hits a sweet spot that feel very fresh today. Even with the fairly high compression of flash video on youtube, DVNO is just beautiful to watch. Part of the reason of its success is that the technology behind the effects are invisible, the video is about the logos rather that digital visual effects (even if they are employed.) So much of digital imagery is still about showing off rendering capabilities. Although the cost of video is decreasing and becoming more democratic, you still can’t discount the power of good eye and the willingness to push back against the grain of the status quo.